Scope
Armstrat Group LLC (“Armstrat,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website at armstrat.com (the “Site”) and those who engage with our professional services.
This Privacy Policy describes the categories of personal information we collect, the purposes for which we process it, and the choices available to you. It applies to all visitors, prospective clients, and existing clients who interact with us through the Site or other communication channels.
By using our Site, you acknowledge that you have read and understood this policy. If you do not agree with our practices, please do not use the Site.
Information we collect
We collect information in the following categories, depending on how you interact with our Site and services:
Information you provide directly. When you complete a contact form, subscribe to communications, or engage with us in a professional capacity, you may provide your name, company name, email address, phone number, job title, and the substance of your enquiry or project requirements.
Technical and device information. When you visit the Site, we automatically collect your IP address, browser type and version, operating system, device type, screen resolution, referring URL, pages visited, time spent on pages, and other usage metrics through server logs and analytics tools.
Cookie and tracking data. We use cookies and similar technologies to collect information about your browsing activity. Detailed information about the cookies we use is provided in Section 5 below and on our Cookie Preferences page.
Information from third parties. We may receive information from business partners, publicly available sources, or professional networking platforms to the extent necessary for client engagement and business development.
How we use your information
We process personal information for the following purposes:
- Service delivery: to respond to your enquiries, provide professional consulting services, and manage the client relationship.
- Site operation: to operate, maintain, and improve the functionality and performance of our website.
- Analytics and improvement: to understand how visitors use the Site, measure content effectiveness, and identify areas for improvement.
- Communications: to send you information you have requested, including newsletters, project updates, and thought leadership content where you have opted in.
- Security and fraud prevention: to detect, investigate, and prevent security incidents, unauthorized access, and fraudulent activity.
- Legal compliance: to comply with applicable laws, regulations, legal processes, and enforceable governmental requests.
Legal basis for processing
Where applicable law requires a legal basis for processing personal information, we rely on the following:
- Consent: where you have given explicit consent, such as opting in to non-essential cookies or marketing communications. You may withdraw consent at any time.
- Contractual necessity: where processing is required to perform a contract with you or to take pre-contractual steps at your request.
- Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our services, understanding client needs, and ensuring website security, provided those interests are not overridden by your rights.
- Legal obligation: where we are required to process information to comply with a legal or regulatory obligation.
Information sharing
We do not sell, rent, or trade your personal information. We may share information with the following categories of recipients:
- Service providers: third-party providers who assist with hosting, analytics, email delivery, form processing, and other operational functions. These providers process data on our behalf under contractual obligations and only for approved purposes.
- Professional advisors: legal, accounting, and insurance advisors in connection with the management of our business.
- Legal and regulatory authorities: where disclosure is required by law, regulation, subpoena, court order, or other legal process, or to protect rights, safety, and system integrity.
- Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of that transaction.
International data transfers
Armstrat is based in the United States. If you access the Site from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.
Where we transfer personal information across borders, we implement appropriate safeguards, including contractual protections consistent with applicable data protection laws.
Data retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Factors we consider include the nature and sensitivity of the information, the purposes for processing, applicable legal requirements, and our legitimate business needs such as dispute resolution and enforcement of agreements.
When personal information is no longer required, we securely delete or anonymize it in accordance with our data retention procedures.
Your rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Access: the right to request confirmation of whether we process your personal information and to obtain a copy of it.
- Rectification: the right to request correction of inaccurate or incomplete personal information.
- Erasure: the right to request deletion of your personal information, subject to certain exceptions.
- Restriction: the right to request that we limit the processing of your personal information in certain circumstances.
- Portability: the right to receive your personal information in a structured, commonly used, machine-readable format.
- Objection: the right to object to processing based on legitimate interests or for direct marketing purposes.
- Withdraw consent: where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us using the details in Section 10 below. We will respond within the timeframe required by applicable law.
Contact and updates
For privacy-related enquiries, data access requests, or questions about this policy, contact us at privacy@armstrat.com or through our contact page.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.